Magnificence blogger Austin Li Jiaqi speaks with a canine on his lap whereas livestreaming on the e-commerce platform Taobao on October 26, 2018 in Shanghai, China. The 27-year-old Li, nicknamed “Lipstick Brother,” is the most well liked on-line magnificence blogger in China.
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China’s broadcasting regulator introduced new guidelines on Saturday that forbid minors below 16 years from watching livestreaming content material after 10 p.m.
The foundations additionally require on-line livestreaming platforms to bar minors from tipping livestreamers, such because the widespread apply of shopping for them items and sending them money.
China’s State Administration of Radio and Tv mentioned in an announcement that such livestreaming platforms have led minors to take pleasure in such tipping practices, inflicting their bodily and psychological well being to be critically broken.
The huge livestreaming market in China has been rising quickly. The true-time on-line promoting phenomenon — additionally referred to as “reside commerce” or “livestreaming e-commerce” — took off in China after the onset of the coronavirus pandemic in 2020.
— That is breaking information. Verify again for updates.